Introduction

Anthony Natoli is a former SDR turned AE and is currently a strategic account CEO at Laddis. He's the author of Natoli's Nuggets, a sixth chapter prospecting playbook outlining how he built a seven figure pipeline as an SDR. Anthony: I was never someone who applied myself to the fullest when it came to school. But from a very young age, I did have this like natural tenacity, outgoingness fire in me where that part of me was never an issue. And so here I am, this 23 year old cold calling these brokers who have been through the housing crisis with their mortgage companies. There's no gray area if you will. We're talking about