Today, I want to discuss a concept that's been on my mind lately: what it truly means to be a reality distortion shaper. This idea was inspired by Steve Jobs' infamous "reality distortion field" - his almost mythical ability to make people believe in the impossible and, through sheer force of vision, bring ideas to life.

As I unboxed my new iPad Air and installed iOS 17, I couldn't help but reflect on how far we've come from Apple's beginnings. The evolution of Apple, and now Apple Intelligence, is another chapter in the legacy Jobs left behind—a legacy built on thinking differently, on bending reality to the will of a powerful idea.

Jobs' reality distortion field wasn't just about charisma or leadership. It was a powerful fusion of attitude and action. And it's this combination that defines what I call "reality distortion shapers." They're the ones who break new ground, challenge norms, and refuse to accept the limitations that the world presents.

And here's the thing—it wasn't just Jobs who had this ability. Throughout history, we've seen people like Elon Musk, Walt Disney, Nikola Tesla, and Oprah Winfrey exhibit this same characteristic. What they all share is a deep belief that reality can be shaped by their ideas, their attitudes, and most importantly, their actions.

This spirit of innovation is perfectly captured in Apple's "Here's to the Crazy Ones" campaign. It celebrated those who think differently—the ones who push boundaries, who disrupt the status quo, who see possibilities where others see limitations. This message resonates even more deeply today, in a world grappling with what many call a polycrisis—multiple global challenges unfolding simultaneously.

In the face of constant negativity from doom-mongers and naysayers, it's crucial to remember that each of us has the power to shape reality through our beliefs, our optimism, and our actions. We can either embrace pessimism, letting it define our future, or we can choose optimism, believing that tomorrow can be better than today.

Optimism is the fuel that accelerates this process. Without that deep-seated belief that things can change, that the impossible can be achieved, no action will ever take off. It's this combination—of vision, belief, and action—that compounds over time, creating something far greater than what we started with.

Each of us can shape reality by harnessing the interplay between our thoughts and our actions. Guests like Jon Alexander and Gavin Fernie Jones do this. The reality distortion shapers of the world aren't afraid to push boundaries and reject limitations. They don't just dream big—they act. And through those small, consistent steps, they bring their vision to life, pulling others along with them.

So, as you go through your day, ask yourself: what reality do you want to shape? What action can you take, no matter how small, that moves you closer to your vision? And most importantly, do you believe—truly believe—that you can bend reality in your favor?

If there's any truth to the idea that what we think manifests in the world around us, then it's on us—each of us—to think differently. To embrace optimism, not just for ourselves, but for the collective good. Because the future we create starts with the thoughts, feelings, and actions we put into motion today.

Remember, as Jobs and Apple have shown us time and again—those who are crazy enough to think they can change the world are the ones who do. The truth is, you're already shaping reality.

So I ask: what reality are you shaping? And...What action can you take right now that pushes us all toward a better future?

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