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Is DTC a Growth Hack?
Pila and Lomi is a 500 dollar product. The average age of the customer is like mom or maybe 40% male it's pretty affluent. We're back or we're out of again. I don't even know what episode we're at right now. This was a this was an interesting one because we had a planned guest and kind of last minute. He had a family emergency but he came on to talk about his company.