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4min chapter
The future of performance marketing with Kris Tait from Croud
Think with Google Firestarters
Exploring the Future of Performance Marketing and Incrementality
This chapter explores the rise of performance marketing since the 2000s, focusing on its economic impact and the challenges of relying heavily on immediate results. It advocates for a balance between performance metrics and brand marketing strategies to enhance customer acquisition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode