Patrick Downs on spotlight questions and improving messaging
Outbound Squad
How to Get in the Head of the People You're Reaching Out To
How do you get in the head of people that we're reaching out to? This is sort of an exercise rate in empathy. Try to imagine that person's work flow. A lot of my recent watin content has been about this. I mate a post to day about deliver buildingonemals like e i started thinking, i haven't even gotten a sales emal in three months. And i checked my spam and there was a thousand emals from sales raps. But no, they were still trying.
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