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2min chapter
Why It’s SO Much Harder To Grow A Startup In 2023… (#133)
Marketing Against The Grain
The Impact of Distribution on Growth
The distribution acquiring demand for your product, acquiring leads, it's the fuel that drives your business. Google did a whole buyer study of B2B buyers across different segments. And what do you think the number one highest influence channel was for B 2B buyers in the enterprise? We're one of the three pay to be companies to like actually operationalize and turn social into an acquisition challenge.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode