Understanding the Rigged Nature of Social Media Engagement

This chapter examines how social media design fosters virality through divisive content, highlighting its dual effects of uniting supporters and provoking dissent. Listeners are also encouraged to engage further by accessing a private podcast that features valuable insights in concise episodes.

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Social media is rigged, and the smartest people use it to their advantage. Today, you'll learn how to beat the system with polarizing predictions and hot takes that get results.

In this episode, Sharran explains why the social media game is rigged and how you can use it to your advantage. With influencers making bold predictions and controversial statements, he breaks down why confidence–rather than accuracy–wins on social media. Learn how to craft hot takes, navigate polarizing topics, and get more traction with your content.

Sharran shares how to balance being first with staying open to change, why you should embrace social media’s power to spark conversation, and why being a media company is the key to monetizing attention. This episode will help you use the rigged game of social media to grow your influence, build your brand, and even turn mistakes into opportunities.

Ready to play the social media game the right way? Tune in to discover how to craft your hot takes and win big on social media!

“Being a media company is selling attention. And when you take that attention and you do it in a goodwill-oriented way and you could point that attention in the right places and help people, that's when you win.”

- Sharran Srivatsaa

Timestamps:

01:21 - The truth about the rigged social media game

01:36 - The selective memory of bold predictions and how it works

05:26 - The danger of the digital dogma

07:41 - Smart people change their minds

10:37 - How to view social media as a tool, not your identity

18:35 - The "hot take formula" for generating engagement

22:43 - Recap: How to Beat the Rigged Social Media Game

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/