What Does Kick Ass Look Like?

i was introduced to human centr design as a 20 year old. It is part of the way that i think about the world. In a crisis, that is what i fall back to. I 'm just going to spend time with my customers and figure out, like, how can i provide any kind of value to them whatsoever,. given this crazy environment that we're in? Yes, i'll share a couple personal stories of me working this way. A lot of teams that say they don't have time to talk to customers. They've just never seen what it looks like. And that my goal with this book was to give a literally step by step guide on how you can get started