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How to Create a Compelling Message That Practically Forces Prospects to Stop What They're Doing and Take Notice

Dan Kennedy's Magnetic Marketing Podcast

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9 Mistakes Everybody Makes on Order Forms

"I've only been there once before and it's been a year since I've been there. So yesterday I called up to get directions because the confirmation notice they sent me has no map and no directions," he says. "And so I get transferred to somebody to take care of this who immediately upon hearing the question, a confesses to me they're not very good at directions." He adds: "You're perfectly entitled to your opinion that I ought to know where the Nestle plant is ... but you're not entitled to that opinion if I have the money you want"

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