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The ONLY Marketing Number that matters | Ep 176
The Game w/ Alex Hormozi
How to Get a Good Return on Investment (ROI)
The only marking mumber that matters is cost of acquisition. You have to know what promotions you're marketing, right? If you're running a 14 day free trial compared to a 12 week ultimate transformation, you're probably no get a different cost per show on those. And so that's where the ratios of how much costs comparedto how much cash at front compared to life time value comes into play. That's how you can really make analysis of whether or not your marketing is working for your business.
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