In the first grade Damon was looking for business opportunities. His mother Margot created multiple business opportunities even while working full time as an administrator. Once Damon was old enough to drive he went into the dollar van business himself. He would double his fare and it would probably only add an extra 15% of time per trip. The riders knew he'd go the extra mile for them, literally.
How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.
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