2min chapter

Marketing Against The Grain cover image

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Marketing Against The Grain

CHAPTER

Brand Marketing Becomes Exponentially More Important

Kip: I think brand marketing becomes exponentially more important. He says educational information agnostic of human connection and point of view is going to be commoditized. "I was bullish on the creator movement, creator economy. It could be way bigger than I ever thought," he says. Kip proposes an experiment with OpenAI that would let people use a graphical user interface or custom chatgptversionofhubspot.com where they could answer everything.

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