Is Pro Ultrarunning Entering A New Era? (David Roche Interview)
Singletrack
Navigating the Ultramarathon Landscape
This chapter explores the nuances of ultrarunning, focusing on the psychological and financial challenges faced by athletes. It discusses the significance of storytelling in building connections with sponsors and audiences, advocating for greater transparency and equity in sponsorships. The speakers share personal experiences, emphasizing the importance of self-advocacy and community support in the evolving sports industry.
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