The Three Magic Pre-Call Questions Every Salesperson Should Ask

Sally Kohn: I see people wasting tons of time hoping really that a person who's just interested is going to become a real prospect. And so they're really investing their time in the wrong place. So let's talk about another big part of the book, which are the three questions every salesperson should be asking themselves throughout the sales process. She says you could probably apply these same 3 magic pre-call questions to developing content.