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12min chapter
The 2024 Content Marketing Guide You Need To Survive AI
Marketing Against The Grain
Harnessing Personality in Content Marketing
This chapter explores innovative strategies for utilizing in-house influencers to create authentic brand experiences amidst the rise of AI in content creation. It highlights the necessity of balancing personality-driven engagement with in-depth expertise while addressing the implications for brands in a saturated market. The conversation emphasizes effective collaboration with influencers and the importance of owning brand channels to ensure sustainable relationships and differentiation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode