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What's at Stake for You, for Your Business at This Moment?
Theatre around the world is looking a little bit different, we're saying where are we going to get the next shows? We had did a couple of captures in australia. So it's where we getting the content. But as they mentioned, more people within the industry are seeing this as not just another revenue source but putting what i've always advocated for, put the full length digital cap or costs into the capitalization of the show and put it into your marketing budget where it belongs.