9min chapter

Catalyst with Shayle Kann cover image

The better mousetrap fallacy

Catalyst with Shayle Kann

CHAPTER

The Better Mousetrap Fallacy in Carbon Removal

This chapter examines the Better Mousetrap fallacy within the direct air capture sector, highlighting the oversaturation of startups and the struggle for buyers at current price points. The discussion emphasizes the importance of focusing on scalable solutions, collective purchasing programs, and the economic factors shaping innovation in climate technology.

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