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SPOS #914 – Robert Rose On Elevating The Art And Science Of Content Marketing

Six Pixels of Separation Podcast

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Building on Rented Land

This chapter discusses the importance of not building your online presence solely on rented platforms, as they can change the rules or go out of business, leaving you vulnerable. It emphasizes the need to build on rented land for reach and visibility, but also highlights the necessity of having a home or a platform that you control for a reliable and consistent connection with your audience.

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