3min chapter

How I Built This with Guy Raz cover image

Kodiak Cakes: Joel Clark (2020)

How I Built This with Guy Raz

CHAPTER

What Happened to Kodiak Cakes in 2007?

In 2004, my dad joined me out of retirement. He was 65 years old and he's like, hey, Joel, I'll help you. Let's do this together. And this is your dad with a PhD in education. So that my dad and I had managed to build revenue up to around 800,000. But 2007 was a hard year. Gas prices went through the roof in 2007. Egg white prices went crazy. Wheat prices were also high. We were getting squeezed; our margins were getting, you know, just getting hurt. In early 2008, I took a job and left Kodiak cakes and I licensed the brand over to another small business to kind of manage for me

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