Episode 63 - Loss Aversion
Psychology of Video Games Podcast
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Introduction
This is the episode on loss aversion in game design. My new book is out, and you can go get it right now. It's called the engagement game, why your workplace culture should look more like a video game. The only way to heal a unit is to kill off another unit of equal or greater level,. which irrevocably destroys that unit. In other side, losing ten dollars feels worse than getting ten million dollars. Or maybe even pithier? Why do we hate losses as much as we enjoy gains?
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