In product design and development, the thinking is often on what's next. The challenge is defining what's next for the consumer, since most of us can't really envision how a product can be improved.
In today's episode of the Rewire Show, we dive into the concept of 'Jobs to be Done,' a process for determining what the next steps are in developing new products that will help consumers solve their current problems and help them achieve more in the future.
You'll learn about the concept of 'Jobs to be Done,' including what constitutes a job, and how defining them can help create progress.
You'll discover why there's a lack of symmetry between the problem consumers are experiencing, and the solution they believe they need.
You'll also learn how areas of your business such as Marketing can benefit from JTBD by helping to define and then educate consumers on problems they didn't realize they'd been struggling with.
Join us for this fascinating discussion around Jobs to be Done and gain clarity on creating future product offerings for your customers.
Enjoy!
What You’ll Learn in this Show:
- A definition of the concept of 'Jobs to be Done,' and how it's related to progress.
- The lack of symmetry between the problem a consumer has, and the solution they are looking for.
- How JTBD can help areas such as marketing, in helping consumers to see problems they didn't even know they were struggling with.
- And so much more...
Resources:
https://therewiredgroup.com/
