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Why Freaking Out Won't Help with Google Optimize's Sunset
From A to B
The Cost of Google Optimize
Google Optimize may have been technically free and I said this in the product for product podcast. You can absolutely get done what you need to get done with those tools. But there was a cost associated with it that Google Optimize, maybe it's the free tier, but there's still a costassociated with it. If not from buying the suite of Google, there's a cost of investing developer time,. panelist time into the tool to actually run tests.
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