Today's video is Gary's interview on the Brand New Podcast with Marisa Thalberg and Steven Wolfe Pereira. Gary emphasizes the importance of tailoring messages to different consumer segments, leveraging the unique advantages of social media for targeted and affordable advertising. He talks about his new book, "Day Trading Attention," which explores harnessing underpriced attention channels in the digital age. He also highlights the transition from traditional TV to mobile and streaming services, stressing the need for marketers to stay ahead of trends and adapt to the rapidly changing environment. The video also features a quick-fire "Cool or Cringe" segment where Gary shares his candid opinions on various marketing trends and practices. Enjoy!