How Do You Rate Your Candidate?

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People got to choose what they read within a large database of information about the candidates. The algorithm behind the system determined whether each piece of information would, in fact, comport with their expectations. In the end, RedLoss had this beautiful graph that showed over time how people rated their candidates differently on a scale from one to 100.

If dumping evidence into people’s laps often just makes their beliefs stronger, would we just be better off trying some other tactic, or does the truth ever win?

Do people ever come around, or are we causing more harm than good by leaning on facts instead of some other technique?

In this episode we learn from two scientists how to combat the backfire effect. One used an ingenious research method to identify the breaking point at which people stop resisting and begin accepting the fact that they might be wrong. The other literally wrote the instruction manual for avoiding the backfire effect and debunking myths using the latest psychological research into effective persuasive techniques.

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