
095 - The Backfire Effect - Part Three
You Are Not So Smart
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How Do You Rate Your Candidate?
People got to choose what they read within a large database of information about the candidates. The algorithm behind the system determined whether each piece of information would, in fact, comport with their expectations. In the end, RedLoss had this beautiful graph that showed over time how people rated their candidates differently on a scale from one to 100.
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