The Power of Referrals

Nordstrom's is famous for providing amazing customer service and to the point where they will provide all kinds of recommendations. There's a more modern contemporary reference Zappos is famous for if they don't have the shoes, their customer service people are trained to get on the web and start helping to find people where the shoes can be bought. When you do something like that, it shows that you have confidence in your own skills that you're not worried about the competition.