How to Be a Successful CEO on LinkedIn

The refined labs team makes organic social look really easy. We all know it isn't. What internal levers, processes, health, facilitate engagement and deeper internal coordination in social activity? I asked this because engagement by an coordination message consistency or what refine labs does really well. It's a pretty simple formula. Is this a core strategy for your company or not? If it's not, then you're not going to have success with it. Does your CEO believe in it? Are they doing it? Are their executives doing it? Do you measure it properly?