The Importance of Motivation in Advising

I wouldn't say there was resistance. I think people were looking for some guidance, some reason why. Not everybody's motivated by the almighty dollar. A lot of people are motivated by the impact that they can have in the organization. The ability to put them in a room with my management team who's quite frankly got a lot more experience and have them participate in those conversations has been really impactful at GoForms.