
Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Introduction
Benjamin Shapiro and Ike Singh Ki-Haul talk about B2B marketing using events. Fetch Rewards is a mobile shopping platform that rewards shoppers for buying the brands they love. Same brands authentically integrated into content performs better than TV advertising, Social 27 CEO says.
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Transcript


