I think that people are really hesitant on like, Oh, I can do, you know, for every single. The whole thesis of David C. Baker's work is that every time you do that, you are having less and less people that are viable clients. And so they always kind of benefit by what I'm making the most money on. So when I talk about product page optimization, it is something that the CEO is intimately interested in.
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify