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Is Social Selling the Next Big Thing?
Too many ssems don't see themselves in cellars, but you are. You have to protect a company from churning, or you have to upsell them,. Or you have to cross sell them. So since you are either protecting from churn or up sellar sell, you're selling. And so by understanding that your cellars need to be omne channel, and they may apply social and prospecting a left in a bright brain motion - there's research and there's engagement.