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How Ad Tech Needs to Think About Its Geopolitical Exposure
Ad tech needs to think about its kind of, uh, geopolitical exposure. A lot of the problems in ad tech are caused by nobody thinking certain things through. You could never create a perfect solution in ad tech, but you could make it wildly better if everybody would just pay a little more attention. It's hard to find the right talent sometimes in these locations where these retailers are based.