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RV156 - How B2B Buying Behavior Is Evolving | Pulse

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Challenges of Adaptation for Traditional Companies and Career Decisions for B2B Marketers

Exploring challenges faced by traditional companies in embracing modern marketing techniques like dark social, content creation, and authenticity, emphasizing the need for direct customer communication and understanding preferences. Also discusses career choices for B2B marketers in companies embracing modern marketing strategies.

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