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#216: Dan Koe – The King of Walking
The Danny Miranda Podcast
The Process of Maintaining Attention
A story itself doesn't have to have like physical characters. It's more so what is the problem? How do you overcome it? And what is the solution? That's copywriting in general, but it's also how people make sense of things and stay motivated. One simple sentence could remind people of either the battle they're facing or what they have done to overcome a specific battle.
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