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Meet the Entrepreneur Who Built the Best Driver in the World (Used by Bryson DeChambeau)

Wealthy Way

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Calculating Customer Lifetime Value and Churn Strategies

This chapter explores the complexities of calculating Lifetime Value (LTV) and managing churn rates, especially in the software and subscription industries. It emphasizes practical methods for measuring customer engagement and retention, discussing how different businesses report their metrics. Personal experiences and sector-specific strategies highlight the importance of continuous value delivery and adapting services to meet customer needs.

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