With startups, it's obviously growth really, really matters. With small businesses, the difference is that the scale is just much larger. So you need to build a business model that supports that situation. And often it means thinking about things like Sheryl Wallet and increasing ACV over time or things like that.
Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.
YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/