Using Intent Data to Get People to Buy Enterprise P P M Softwhare

A cold outbound strategy, the likelihood of that working is like, effectively zero point zero %. You need to have the person buy in to buying an expensive piece of software and then after they bought into that, buy into using you to implement it. When you're implementing a specific tool, it's a channel marketing play. That's how companies like this grow. Chris weman, bring jason on next. Between this session with 91 people and you two, we have over a hundred people watching live right now.