Why you should reconsider BANT with Shruti Kapoor
Outbound Squad
What's the General Consensus on Bant?
I think it's probably one of the more controversial topics. On the buyer side, people think that they are being interrogated. I think on the sales leader side, they always feel that if you don't have the basic qualification criteria, then you're wasting your time and theirs. And yeah, I think overall data supports that getting the right type of qualification in helps you in just making sure that you actually have overall better win rates.
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