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Cyber security sales with Neil Saltman

Outbound Squad

CHAPTER

How Does the Buying Process Work Within Security?

Security is a space where you don't mention it without asking first. You have to ask for case studies or we'll ask for video testimonials and those are the ones I'm more referencing that you can leverage. Katie: What does the typical buying process kind of look like? It varies by organization and size, so depending on what your selling depends on which company you're selling to.

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