Mitch Pelroy on inbound vs. outbound prospecting and transactional vs. relationship selling
Outbound Squad
00:00
What Does This Company Already Value?
You're actively looking for, like, whath the values? I love? Tha, ohate. What do they say in their mission statement? Ther key words they use? Do they talk about customers? E do they talk about stuff that we also value? You're finding alinment in those two things. And it's like, i can help you do more of what you already care about. Yes, a hundred %. I agree with that. It helps start conversations wa way easier. If you skip that, you're missing a whole section of what you can be communicating to towards a company. Why cous you, like you said, you're not changing their values.
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