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17min chapter
EP. 82 | Alex Jordan - #1 McGrath Australia
Both Sides Podcast
Shifting Mindset and Geographic Focus in Real Estate
The chapter explores the journey of a real estate agent who transitioned from spreading themselves thin across multiple suburbs to achieving domination by focusing on a specific geographical patch within a high-end market. By concentrating on a quarter of a suburb with 773 houses, they managed to secure a remarkable 68% market share within 18 months to two years, expanding their success into neighboring areas. The conversation delves into the strategy of building a strong reputation by becoming a specialist in a particular pocket, emphasizing the power of belief, visualization, and collaboration in achieving success.
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