The Accelerant Curve for Marketing Excellence

"Leadership doesn't start at the top of the bottom, starts in the middle," he says. " 50% of your time or better had better be spent on market gravity." He shows you how to attract people with ease of entry and low labor costs. And as you move from left to right, now you're starting to charge for consulting and coaching. The speed here is going to be based on the power of your brand and on trust which accelerates people down the curve.