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70. ABM: The Next Frontier
Let’s talk ABM
Understanding Millennial Purchasing Trends
This chapter explores the purchasing behaviors of millennials, focusing on their tendency to make early decisions about what they want before shopping. It also emphasizes the need for businesses to adjust to the changing landscape of self-guided, digital interactions in order to meet these consumers' evolving preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode