The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

496. The Hidden Costs of Inequity Aversion in Business

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Understanding Inequity Aversion in the Workplace

This chapter delves into how cognitive biases shape perceptions of fairness in work environments, leading to decisions driven by inequity aversion. It highlights real-world examples, including research on capuchin monkeys, to illustrate the detrimental effects of perceived unfairness and the need for companies to address these psychological factors in their policies.

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