5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Rise Of Data Collaboration

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Data Collaboration and Balkanization Challenges

This chapter delves into the complexities of data sharing among organizations, emphasizing the issue of data balkanization and the hesitance to collaborate without established partnerships. It discusses the evolving landscape of secure data environments and the impact on customer insights and marketing strategies for businesses of all sizes.

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