Fintech Insider Podcast by 11:FS cover image

709. Insights: How does financial services make it all about the customer?

Fintech Insider Podcast by 11:FS

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The Challenges of Using a Custom Centric Framework on a Day to Day Basis

Peter says it's always tempting to do more stuff that you can do and make it pretty. But actually just removing any product from the experience is, you know, that radical simplification or reduction to zero is arguably the end goal of custom centric design. Peter: "I find it hugely problematic in many ways that like, something that was invented by a bunch of marketers"

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