This chapter discusses the concept of shadow design and its relationship to the maturity of design within organizations. It explores the reasons why organizations engage in shadow design and suggests investing in a design team that can support products more effectively.
Audrey Crane is the Head of Growth at DesignMap, a product and strategy design firm. She’s also the author of What CEOs Need to Know About Design, a book that helps leaders understand and tap into the power of design in their organizations. In this, Audrey’s second appearance on the show, we focused on how organizations can ensure they’re getting the best design work for their money.