Stacking Growth | The B2B Marketing Podcast cover image

20 - Where "Leads" Go To Die

Stacking Growth | The B2B Marketing Podcast

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Is There a Connection to Lead Scoring?

V Verseis: We don't need a list of 12 questions, like we actually need to find out what is most important to the buyer. He says that if you're going into it with amia read off this list, and i'm going to do this check list Iot make sure they have got all this stuff. "It's not maybe the most productive use of time or the sales person or marketing person," he adds.

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