How to Build a New Channel?

In this episode of the GrowthTLDR with talk to Adelina Peltea, the VP of Growth at Holded, a 70 person company based in Barcelona selling business software to SMBs.

We talk to Adelina about her role as VP of Growth, where she manages the full customer lifecycle - marketing, sales, and customer success.

We talk to Adelina about the benefits of having cross-functional pods managing different parts of the go-to-market. We got into the three-step plan she developed to help Holded grow and what signals told her it was time to invest in a new growth channel.

Happy Growing!