How Did You Grow to Huge Numbers?

In the beginning, you have this vision that no matter what, you're going to persevere through everything. In kind of the middle, you worry a little bit more and you're like, okay, now there's some reality setting in. It's a little bit harder to sell than I thought. There's cost more to market, right? And I think that kind of continues. If you lose that, that's when you start losing and competition comes in and kills you, right? We just weren't looking in the right places."