Mentorships Can Be Cultivated From the Top Down and the Bottom Up

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Jean Lee of Capital One Business shares insights into how mentorships can be cultivated from the top down and the bottom up. Near peers offer just the support and guidance that new hires need to grow within a company. The best conversations in my career have not been because like the CEO from on high has come to me or some senior person.

Great branding is about identity — and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an excellent product for people who believed in the edgy Nike ethos. Because they knew, when there’s a mismatch between product and market, the bottom usually drops out. Instead, they told the world who the are, and then did everything they could to find their ideal customers. And made history. Cameo appearance: Eddy Lu (GOAT).

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